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Malcolm Gladwell
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The Ketchup Conundrum
Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
by
Malcolm Gladwell
via
The New Yorker
on
September 6, 2004
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Related Excerpts
Viewing 1–6 of 6
Narrative Napalm
Malcolm Gladwell’s apologia for American butchery.
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Noah Kulwin
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Podcasting the Past
Why historians should stop worrying and embrace the rise of history podcasts by non-scholars.
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Benjamin Breen
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August 20, 2018
Mark Twain’s Get-Rich-Quick Schemes
“I am frightened by the proportions of my prosperity,” Twain said. “It seems to me that whatever I touch turns to gold.”
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Alan Pell Crawford
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The Paris Review
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October 25, 2017
When Tokyo Burned
“Paper City” explores the forgotten firebombing of Japan’s capital.
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Spencer Cohen
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Foreign Policy
on
May 29, 2022
We Don't Know, But Let's Try It
For economist Albert Hirschman, social planning meant creative experimentation rather than theoretical certainty.
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Simon Torracinta
via
Boston Review
on
June 17, 2021
My Father, Cultural Appropriator
The daughter of Buddy Holly's bandmate reflects on the defensiveness some white people have about the roots of rock 'n' roll.
by
Sarah Curtis
via
Los Angeles Review of Books
on
June 5, 2021