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Maggie Bullock

The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew

Viewing 1–2 of 2

Illustrated J. Crew cover, showing a blonde white couple wearing "preppy' clothing sitting by a river; a young man's khaki shorts, boat shoes, and school books on a campus; a crew team on the water. Illustration by Nada Hayek.

J. Crew and the Paradoxes of Prep

By mass-marketing social aspiration, the brand toed the line between exclusivity and accessibility—and established prep as America’s visual vernacular.

by Hua Hsu via The New Yorker on March 20, 2023

Collage of people in "preppy" clothing.

We’re All Preppy Now

How a style steeped in American elitism took over the world.

by Natalia Mehlman Petrzela via The New Republic on August 14, 2023

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