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A portrait of Davy Crockett in formal attire is imposed next to an actor in a Davy Crockett costume surrounded by raccoons.

How Davy Crockett, the Rugged Frontiersman Killed at the Alamo, Became an Unlikely American Hero

During his lifetime, Crockett—who went by David, not Davy—shaped his own myth. In the 20th century, his legacy got a boost from none other than Walt Disney.
A Commodore 64 keyboard.

The Challenge of Selling the First Personal Computers

Back when few people could imagine why they would want to buy a bulky, expensive machine with no obvious purpose, computer marketers had to get creative.
Photo collage of 20th century women's fashion.

The 20th Century Designer Who Put Common Sense Into Women’s Fashion

A new book recognizes Claire McCardell as a pioneer of American womenswear as we know it.
Highways & Horizons, front and back covers of brochure for the General Motors pavilion at the 1939 New York World’s Fair. [Prelinger Library]

Highways and Horizons

The Interstate Highway System created a national polity defined by circulation. To rethink the Interstates is to rethink the United States.
Magazine ad for a shower radio, showing a man happily singing while he bathes.

The Wet History of Media in the Bathroom

How media technologies made themselves at home in one of the most private spaces of modern life.

My Freedom, My Choice

A new book illuminates how freedom became associated with choice and questions whether that has been a good thing—for women in particular.
Avocados

Why Are We So Obsessed With Avocados?

Why are avocados everywhere?
Dyed ostrich feather samples in a book.

As Bright as a Feather: Ostriches, Home Dyeing, and the Global Plume Trade

In the 19th century, dyed ostrich feathers were haute couture, adorning the hats and boas of fashionistas on both sides of the Atlantic.
A drawing of human eyes behind a variety of consumer goods, including milk, shoes, and toothpaste.

The Surprising History of the Ideology of Choice

How endless options became our only option.
A worker removes bottles of American-made Jack Daniel's whiskey from a shelf at the Liquor Control Board of Ontario (LCBO) Queen's Quay store in Toronto, Canada.
partner

The History Behind Canadian Boycotts of American Whiskey

A global marketplace has shaped the U.S. whiskey industry for a century, even as it brands itself distinctly American.
An illustration of a government building holding up an American home with a stylized hand.

The Good Society Department

Once upon a time, there was a federal government department that helped design and distribute tools for living the good life. What happened to that vision?
A woman at a toy counter.
partner

“The End Is Coming! The End Is Coming!”

In the 1990s, an entire industry was born of trying to convince Americans that Beanie Babies were a great investment opportunity.
Henry James.

Henry James’s American Journey

Why his turn-of-the-century travelogue still resonates.
Neil Postman in front of a collage of the cover of "Amusing Ourselves to Death."

The One Book That Explains Our Current Era Was Written 40 Years Ago

NYT pundits and NBA writers alike can't stop recommending this four-decade-old book.
A Ford truck is loaded with ivory tusks in Essex, Connecticut.
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The Blood on the Keyboard

The history of ivory-topped piano keys and the invisible human suffering caused by our cultural commodities.
Arthur Morgan from video game Red Dead Redemption 2 sporting a gun and cowboy hat.

Cult of the Cowboy: Inside the Toxic Adoration of an All-American Obsession

Video games, violence and the enduring allure of the vigilante hero.
A person carrying a table into a moving van.

Why American Mobility Ground to a Halt

Once a nation of movers, the US has lost its “culture of mobility,” a new book argues. That’s been a disaster for housing affordability and economic progress.
A moving truck on cinder blocks.

How Progressives Froze the American Dream

The U.S. was once the world’s most geographically mobile society. Now we’re stuck in place—and that’s a very big problem.
The entrance of Fischer Bros, a Jewish grocery store, with a line of people going out the door.

The Rise of the Jewish Grocer

From kosher butchers, fruit peddlers, and herring dealers on the Lower East Side to supermarket innovators across the country
A drawing of a person staring at two different smartphones, with robotic arms holding their head in place.

What If the Attention Crisis Is All a Distraction?

From the pianoforte to the smartphone, each wave of tech has sparked fears of brain rot. But the problem isn’t our ability to focus—it’s what we’re focusing on.
A painting of a large camera on a film set, surrounded by green screens.

Casual Viewing

Why Netflix looks like that.
The edges of two credit cards, prominently displaying the MasterCard and Visa logos.

Our Plastic Obsession

The story of credit cards is the story of industry versus regulators. Industry won.
A very large American home with three garages.

The Invention that Accidentally Made McMansions

How gang-nail plates led to bigger homes.
A ticket to the 1854 Anti-Slavery Bazaar for 1854-1855.

Women’s Work: The Anti-Slavery Fairs of the 1800s

Women abolitionists held annual Christmas bazaars to raise money for the cause; these fairs sold everything from needlework to books to Parisian dresses.
A 1923 General Electric advertisement of a women standing over a light switch.

Using Women’s Suffrage to Sell Soup and Cereal

In the 1920s, advertisers tried to convince women to exercise their political power not only at the ballot box but also in the store.

Call of Duty: Pentagon Ops

Inside the weird synergies that launched the videogaming industry—and made the Pentagon fantasies in Call of Duty its stock in trade.
George Washington

Drink Like a Founding Father

Make one of President George Washington's favorite cocktails.
Black and white photo of Boston’s Old Corner bookstore (1900).

Bookselling Out

“The Bookshop” tells the story of American bookstores in thirteen types. Its true subject is not how bookstore can survive, but how they should be.
The sold-out crowd at Yankee Stadium’s first opening day.

Major League Baseball’s Historical Quest to Entice Middle- and Upper-Class Fans to the Park

MLB’s focus on wealthier fans stands in stark contrast to rhetoric about the ballpark that had long called it a site of egalitarian intermixing.
Soldiers in combat gear stand by an advertisement for "America's Army," a military strategy game from 2002.

Video Games Are a Key Battleground in the Propaganda War

When video games went mainstream, the Pentagon realized their potential as a promotional tool, spending hundreds of millions of dollars on war-based games.

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