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When Do We Stop Finding New Music? A Statistical Analysis

When does our taste in music stagnate?

When Do We Stop Finding New Music?

Open-earedness refers to an individual's desire and ability to listen and consider different sounds and musical styling. Research has shown that adolescents exhibit higher levels of open-earedness, with a greater willingness to explore and appreciate diverse musical genres. During these years of sonic exploration, music gets wrapped up in the emotion and identity formation of youth; as a result, the songs of our childhood prove wildly influential over our lifelong music tastes.

A New York Times analysis of Spotify data revealed that our most-played songs often stem from our teenage years, particularly between the ages of 13 and 16.

This finding has personal resonance, as I remember my cultural preferences being easily influenced during my pre-teen and early teenage years. For instance, I was twelve when Green Day released their landmark "American Idiot" album, a work that proved monumental in my relationship to music. Listening to the album's titular track felt like a supreme act of rebellion (for a twelve-year-old suburbanite). I was entranced by this song's iconoclastic spirit—could they actually say, "f**k America?"

But "American Idiot" wasn't a true act of revolution. In fact, the album was produced and promoted by a multinational conglomerate with the intent of packaging seemingly transgressive pop-punk acts for my exact demographic. How was I so thoroughly seduced by this song? And yet, to this day, my visceral reaction to “American Idiot” is still one of euphoria, despite my cynicism. I guess I have no choice but to love this song forever (thanks to pre-teen me).

Indeed, YouGov survey data indicates a strong bias toward music from our teenage years, a phenomenon that is consistent across generations. Every cohort believes that music was "better back in my day."

Ultimately, cultural preferences are subject to generational relativism, heavily rooted in the media of our adolescence. It's strange how much your 13-year-old self defines your lifelong artistic tastes. At this age, we're unable to drive, vote, drink alcohol, or pay taxes, yet we're old enough to cultivate enduring musical preferences.

The pervasive nature of music paralysis across generations suggests that the phenomenon's roots go beyond technology, likely stemming from developmental factors. So what changes as we age, and when does open-eardness decline?

Survey research from European streaming service Deezer indicates that music discovery peaks at 24, with survey respondents reporting increased variety in their music rotation during this time. However, after this age, our ability to keep up with music trends typically declines, with respondents reporting significantly lower levels of discovery in their early thirties. Ultimately, the Deezer study pinpoints 31 as the age when musical tastes start to stagnate.