The country genre rapidly became associated with New Right politics that combined evangelical Christianity, law-and-order rhetoric, and the glorification of white southern culture. In 1971, columnist Kevin Phillips wrote that many Americans “are evidently finding the ‘straight’ songs and lyrics of country music preferable to the tribal war dances, adolescent grunts, and marijuana hymns that have taken over so many pop stations.”
But, Geary writes, things were never so simple. Cash, the best-selling musical artist in the world in 1969, had a longstanding interest in the lives of people on the wrong side of right-wing carceral politics. In 1968, he recorded the hugely successful live album At Folsom Prison, followed the next year by the San Quentin live album.
“The albums demanded that listeners place themselves alongside the prisoners as an audience for Cash’s music,” Geary writes. “The records’ distinctive sound came not only from the live recording of Cash and his band, but also from Cash’s banter with prisoners and—most of all—the enthusiastic responses of prisoners to songs intended to express their conditions.”
Like New Right politicians, Cash focused on “forgotten Americans,” imagined as male, blue-collar workers. But, in contrast to the implicit whiteness of the New Right’s ideal Americans, the imprisoned men in Cash’s audiences were of all races, as the photographs included with the LPs demonstrated. And in his songs the enemies of these men were not liberal elites but prison officials, the wealthy, and government leaders with no concern for those in prison. In 1972, he testified before Congress about improving prison conditions and reevaluating long sentences.
Overall, Cash’s politics were hard to pin down as either left or right. He didn’t explicitly speak out against racism or the Vietnam war. Citing historian Michael Foley, Geary writes that “Cash’s political significance lay not in an particular ideological stance he adopted, but rather in his broader ‘politics of empathy’ that allowed him to bond with and articulate the feelings of working-class Americans.”