Money  /  Origin Story

The Moral Life of Cubicles

On the utopian origins of Dilbert's workspace.

Few arenas can match the business office for its combination of humdrummery and world-shaping influence. Sociologist C. Wright Mills wrote of office workers, “Whatever history they have had is a history without events.” The history of office technology seems especially uninspiring: the invention of double-entry bookkeeping, calculators, and spreadsheets are unlikely material for a captivating History Channel feature, to be sure. Yet the importance of the business office and its techniques is undeniable. Max Weber saw the office’s methods of organization, its rationality, and its disciplines as hallmarks of modern capitalism, making possible dramatic gains in efficiency and forever altering the economic and cultural landscape. Perhaps even more significant in our time, when millions of American workers spend most of their waking day in an office, is the sense that the organizational technologies of office life provide a kind of moral education, that offices shape character, that they create a certain kind of person. And perhaps no aspect of today’s office is more symbolic of office life and office lives than the cubicle.

Mills, in his 1951 attack on corporate bureaucracy, White Collar, imagined each office as “a segment of the enormous file.” Honeycombed floors of skyscrapers organized the “billion slips of paper that gear modern society into its daily shape.” Mills’s book was soon joined by The Organization Man and The Man in the Gray Flannel Suit in the decade’s series of attempts to assess the damage office life inflicted upon the worker. The composite picture that emerged was of a character driven by petty desires: for a slightly bigger office at work, a slightly bigger yard at home, and modest respectability everywhere. The man of the office was a middling figure without passion or creativity. These images of the office and its inhabitants were joined in the 1960s and 1970s with the counterculture’s critique of the stifling bureaucracies of the state, the corporation, the university. Standing on the steps of Berkeley’s Sproul Hall, Free Speech Movement leader Mario Savio echoed Mills’s condemnation of the great bureaucratic filing machine, now symbolized by IBM punch cards, and suggested to his fellow protesters that they put their “bodies on the gears and wheels” to stop it.

For many, this soullessness of office life is now most aptly represented by the cubicle — that open, wall-less, subdivision of office space. Beginning in the late 1960s, the cubicle spread quickly across the white-collar landscape. A market research firm estimated that by 1974 cubicles accounted for 20 percent of new office-furniture expenditures. In 1980, another study showed that half of new office furniture was placed in cubicled offices. According to Steelcase, one of the largest cubicle manufacturers, nearly 70 percent of office work now happens in cubicles.