Collecting so much academic and personal information has given colleges and universities greater control over the kinds of students they admit. In the first half of the 20th century, this information was mainly used to bar some applicants based on race, gender, and religion. Since the social movements of the 1960s and 70s, however, it has been used to do nearly the opposite by expanding access to previously excluded groups. In this process, personal essays have been especially valuable for the unique insights they can offer into applicants’ backgrounds and perspectives. In the context of today’s narrowing national diversity agenda, they are key to promoting inclusion in American higher education.
In the late 19th century, college admission standards were relatively low in America, even at the “Big Three” private universities, Harvard, Yale, and Princeton. In an era when few Americans had more than an eighth-grade education, and even fewer could afford the cost of higher education, there was little competition for admission. Applicants needed only to pass subject matter exams, tests that were rudimentary and could be taken repeatedly until passed. Even those who failed their entrance exams might be admitted if they had elite standing and could pay tuition.
By the turn of the 20th century, however, demand for higher education was growing. Colleges worked intentionally to admit a broader range of students, dropping archaic requirements like knowledge of Latin and Greek that had previously barred all but the most privileged high school students from applying. More and more qualified applicants competed for fewer available spots, which meant that colleges and universities could be more selective.
But with more applicants passing exams and earning entry to higher education, private universities became increasingly concerned about the demographics of their student bodies. By the 1910s, as immigration increased, and more public high schools were better preparing students of all backgrounds to meet private entrance requirements, rising numbers of Jewish students were landing spots at the historically Protestant and upper-class universities. With antisemitism on the rise, many private colleges adopted new metrics of admission that could be used to limit the number of “undesirable” students, especially Jewish ones.
It was at this juncture that selective colleges introduced the application essay to assess students for the amorphous category of "fit." Applications in general became much more involved and intrusive.