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The Enduring Allure of Choose Your Own Adventure Books

How a best-selling series gave young readers a new sense of agency.

CHOICES

You were a girl who wanted to choose your own adventures. Which is to say, you were a girl who never had adventures. You always followed the rules. But, when you ate an entire sleeve of graham crackers and sank into the couch with a Choose Your Own Adventure book, you got to imagine that you were getting into trouble in outer space, or in the future, or under the sea. You got to make choices every few pages: Do you ask the ghost about her intentions, or run away? Do you rebel against the alien overlords, or blindly obey them?

This was the late eighties in Los Angeles. You binged on these books, pulling tattered sun-bleached copies from your bookshelf: four, five, six in the course of a single afternoon. All over the country, all over the world, other kids were pulling these books from their bookshelves, too. The series has sold more than two hundred and seventy million copies since its launch, in 1979. It’s the fourth-best-selling children’s-book series of all time. Its popularity peaked in the eighties, but the franchise still sells about a million books a year.

In “The Cave of Time,” the first book in the series, you discover a time-travelling cave whose tunnels carry you to Colonial Massachusetts, where you become a soap-maker’s apprentice; or to the Titanic, where your attempts to warn the captain are futile; or even to a version of the year 2022 that does not look much like our version of 2022 (more bike trails). The stated desire of your character (to return to your own time) is at odds with the actual desire of a reader (to have as many adventures as possible). You want to die in the jaws of a T. rex, or change the course of history by eating a sandwich. The warning at the beginning of the book tells you, “Remember—you cannot go back!” But of course you can go back, and you will. After the first few books, the warnings stop saying “You cannot go back!” They understand that going back is the point—not the making but the re-making of choices, the revocability of it all. In childhood, you get to take things back. It’s a small compensation for having very little power in the first place.

Choose books invited kids to exercise some agency, as they rattled around in these cages of limited possibility: millions of seven-year-olds who would someday become thirty-five-year-olds remembering with an aching nostalgia this early sense of freedom; this faith that, after every death, there would always be a do-over.

If you want to read about how these books came to be, continue to TWO DADS.
If you want to read more about the pleasures of dying, skip to RISK.