By making fun of professors who spoke in language that most people considered incomprehensible (“The Lesbian Phallus”), wealthy Ivy League graduates could pose as anti-elite. By mocking courses on writers such as Alice Walker and Toni Morrison, they made a racial appeal to white people who felt as if they were losing their country. As the 1990s wore on, because multiculturalism was associated with globalisation – the force that was taking away so many jobs traditionally held by white working-class people – attacking it allowed conservatives to displace responsibility for the hardship that many of their constituents were facing. It was not the slashing of social services, lowered taxes, union busting or outsourcing that was the cause of their problems. It was those foreign “others”.
PC was a useful invention for the Republican right because it helped the movement to drive a wedge between working-class people and the Democrats who claimed to speak for them. “Political correctness” became a term used to drum into the public imagination the idea that there was a deep divide between the “ordinary people” and the “liberal elite”, who sought to control the speech and thoughts of regular folk. Opposition to political correctness also became a way to rebrand racism in ways that were politically acceptable in the post-civil-rights era.
Soon, Republican politicians were echoing on the national stage the message that had been product-tested in the academy. In May 1991, President George HW Bush gave a commencement speech at the University of Michigan. In it, he identified political correctness as a major danger to America. “Ironically, on the 200th anniversary of our Bill of Rights, we find free speech under assault throughout the United States,” Bush said. “The notion of political correctness has ignited controversy across the land,” but, he warned, “In their own Orwellian way, crusades that demand correct behaviour crush diversity in the name of diversity.”
After 2001, debates about political correctness faded from public view, replaced by arguments about Islam and terrorism. But in the final years of the Obama presidency, political correctness made a comeback. Or rather, anti-political-correctness did.
As Black Lives Matter and movements against sexual violence gained strength, a spate of thinkpieces attacked the participants in these movements, criticising and trivialising them by saying that they were obsessed with policing speech. Once again, the conversation initially focused on universities, but the buzzwords were new. Rather than “difference” and “multiculturalism”, Americans in 2012 and 2013 started hearing about “trigger warnings”, “safe spaces”, “microaggressions”, “privilege” and “cultural appropriation”.
This time, students received more scorn than professors. If the first round of anti-political-correctness evoked the spectres of totalitarian regimes, the more recent revival has appealed to the commonplace that millennials are spoiled narcissists, who want to prevent anyone expressing opinions that they happen to find offensive.