Told  /  Media Criticism

Phil Donahue’s Cold War Legacy

The late telejournalist was a pioneer of informal diplomacy between American and Soviet citizens.

While Donahue’s daytime television legacy is indelible, his less publicized role as an unofficial Cold-War diplomat offers the most significant lessons for today’s fractured world. At a time when the U.S. and the Soviet Union were locked in a bitter ideological struggle, with mutual distrust and nuclear arsenals at the ready, Donahue, alongside Soviet-American journalist Vladimir Pozner, took a revolutionary step: He helped humanize the supposed “enemy” by bringing ordinary citizens on both sides of the Iron Curtain together in real-time, televised conversations, known as “space bridges.”

The first of these teleconferences, held in December 1985 and dubbed “A Citizens’ Summit” in the U.S. and “Dialogue through Space” in the USSR, was a historical milestone. Produced by the King Broadcasting Company, the Documentary Guild, and the Soviet State Committee for Television and Radio, this event brought 175 Russians in Leningrad and 175 Americans in Seattle together via satellite for a two-and-a-half-hour discussion. Donahue opened the session with an acknowledgement of the prevailing mistrust, stating, “Not a few Americans believe that you are not really able to speak from your soul for fear of reprisal from Soviet Government authority. There are even some people in this country who feel that you will all serve as mouthpieces for the official party line because to do otherwise might earn you a visit to a psychiatric hospital or perhaps a prison. This is not to say that all Americans believe that.”

The topics of conversation ranged from the war in Afghanistan and human rights abuses to more mundane matters of daily life. Political issues initially dominated the discussion, but as the dialogue evolved, participants began to focus more on personal experiences and shared concerns. One American participant’s plea for a shift away from politics to personal connection captured the essence of these exchanges: “I would like our conversation to be less political so that we could just get to know each other. I think we started off wrong. We started badly! I wouldn’t have come here if I knew there would be so much politics. Can’t you see that you are being provoked from here? I don’t like this! I want to sit down with you and get to know each other.”

The impact of this teleconference was profound. The program was broadcast in prime time on Soviet television, reaching approximately 180 million viewers, while in the United States, where the teleconference was edited down to 40 minutes, it attracted around eight million viewers. This was not merely a television event but a significant step toward humanizing adversaries and fostering mutual understanding. Donahue and Pozner’s initiative was about building bridges between people who had been kept apart by political machinations and ideological rigidity.