Culture  /  Origin Story

Guess Which Brand Popularized Pecan Pie

This delicious sticky treat has quite the American origin story.

You’d be surprised by just how much of our past can be told through pie.

Pumpkin pie, for instance, captures stories about the early United States—it reflects the diets of Indigenous people who cultivated squash before European colonizers arrived, and the exchange between those two populations. The ingredients in molasses pie are directly linked to the country’s history of slavery. Mock apple pie, meanwhile, is a distinctly American invention born from times of upheaval and scarcity, war and recession.

But one pie is often overlooked for what it reflects about the American identity: Born of a marketing scheme, this gooey, nutty treat reveals the history of a prized North American food source, reflects the reach of 20th century industrialization, and mirrors the ascent of an ingenious product that has come to shape the modern American diet, for better or worse.

This is the story of the pecan pie.

Unlike apples (and apple pie), which we so often describe as American, pecans are native to the North American continent, predating the country we call the United States by millennia. They were an important food source for many Indigenous people thousands of years ago. In fact, the nut’s name most likely comes from the Algonquin word “paccan,” which refers to a nut that needs to be cracked by stone. Like so much else related to Indigenous food origins and their links to what Americans eat today, that history’s been pretty much erased.

Pecans were cultivated by white people once they settled on the continent, and there are accounts of Thomas Jefferson growing them at Monticello. He even recommended them to his pal George Washington, who installed them amongst the crops of Mount Vernon. But commercial pecan production would not have taken off without Black ingenuity and innovation. In 1847, an enslaved man known only as Antoine invented a way to graft pecan trees, melding the scion of one pecan tree to the rootstock of another for easy propagation. Introduced on the Oak Alley plantation in Vachery, Louisiana, Antoine’s game-changing invention quickly spread across the South, launching lucrative pecan cultivation in states like Georgia and Texas, which would eventually become hot spots for the nut.

Once the commercial pecan market that Antoine made possible sprang up, the nut started to become available everywhere—by 1867 you could find pecans sold in New York markets through the winter and spring. Beyond city markets, pecans were also exhibited at fairs and festivals all over, including the World’s Columbian Exposition in Chicago in 1893.

As the nut grew more popular, people started to use it more and more in their kitchens. But there are very few accounts of people baking them into pie until the end of the century. In 1886, Harper’s Bazaar declared: “Pecan pie is not only delicious, but is capable of being made ‘a real state pie,’ as an enthusiastic admirer said.” Another early recipe, featuring a meringue, was published in 1897 as Texas Pecan Pie in Ladies’ Home Journal.