How old is an emoji?
At this point we’ve wiped almost a decade off the creation date of emoji, but can we go further? Is there a way to date a set of emoji? In Japanese 絵文字 means emoji.
If we think about the PA line of devices, the PA-8500 was released in 1988, and it’s predecessor the (emoji-less) PA-7000 was released in 1987. So maybe the emoji set was created around this time? We can get closer by looking at a couple of characters present in the emoji that give us a clue to the date of creation. That is indeed the case with the Sharp PI-4000 and WD-A521.
The characters ○金 and ○ビ (maru-kin meaning rich/successful/winner and maru-bi meaning poor/unsuccessful/loser) were invented by the author Kazuhiro Watanabe in 1984 in his book Kinkonkan which was later made into a movie. These were quickly accepted into Japanese vocabulary, winning the 84年の日本流行語 (Japanese Buzzwords Award 1984). And they are right there in the Sharp PI-4000 emoji, represented as characters enclosed in circles. They were in common use throughout Japan’s bubble-era, 1986-1991, but eventually fell out of fashion and are now considered obsolete. It’s interesting to note that they are not featured in either the 1997 SoftBank or 1999 NTT DoCoMo emoji sets.
1984
Once you accept that emoji existed in the 1980s, more things come to light. The Ishii Award 「石井賞創作タイプフェイスコンテスト」 was a typeface design contest organised by the community of type designers in 1970. By 1984 it was in its 8th year. Yutaka Satoh of Type-Labo proposed a typeface consisting of emoji. Because they weren’t on screen they were created by arranging dots in various shapes, but they are recognisably emoji.
Coincidentally, I used a hybrid of this sort of approach when I added emoji to my game YOYOZO in September 2023: I plot the emoji as points but define them on a pixel grid.
Yakumono typeface (partial/proposed), created by Yutaka Satoh (TYPE-LABO) in 1984
In Matt Alt’s book “The Secret Lives of Emoji: How Emoticons Conquered the World”, there is a brief mention of ASCII emoticons on the Japanese internet (JUNET) in 1984, and then it fast forwards to 1995 to begin talking about the Pager, missing a decade of emoji usage in the process.
In the Yakumono typeface, created by Yutaka Satoh (TYPE-LABO), we can clearly see many of the key emoji that would persist throughout the years: smiley faces, food, drink, cigarettes, sweat, umbrella, paperclip, lips, envelope, and most interestingly the (not smiling) pile of poo. This typeface received an honourable mention at the awards. Some 40 years later, I think it’s safe to say it deserved more. 🏆