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During WWII, 'Rumor Clinics' Were Set Up to Dispel Morale-Damaging Gossip

A network of "morale wardens" tracked down the latest scuttlebutt.

Rumors, like most forms of gossip, are usually rooted in half-truths and outright falsities. Yet, during World War II, these insatiable tidbits of hearsay threatened to undermine civilian morale and even cause unrest within the military community when they nearly spiraled out of control.

“Of all the virus that attack the vulnerable nerve tissues of a nation at war, rumor is the most malignant,” reported LIFE magazine in 1942. “Its most dangerous carriers are innocent folk who love to tell a tall tale.”

Rumors snowballed in pubs and on factory floors, and other places where chatter was high, despite the government urging Americans to “avoid loose talk.” The most common rumors attacked U.S. war efforts and involved so-called crimes committed by and against U.S. soldiers. Others were outrageous claims, gaslighting techniques and psychological warfare waged by Germany and the Axis powers, meant to cause doubt, panic, and fear among the American public.

For example:

No U.S. Navy vessels survived Pearl Harbor.

A mother in Minnesota received a box from Japan containing the eyes of her captured soldier son.

Men and women were being killed at shipbuilding corporations for supporting military efforts.

A bomb containing “bubonic plague germs” was dropped in Curry County, Oregon.

The WAVES (Women Accepted for Volunteer Emergency Service) were considered property of Army officers and the officers could do with them what they pleased.

The rumor mill churned.

Recognizing the potential for widespread distrust and damage to civilian morale, President Franklin Roosevelt signed an executive order creating the Office of Wartime Information (OWI) on June 13, 1942. OWI consolidated several agencies, and was designed to be a central repository for overseeing and disseminating all wartime information that circulated in the United States. The office’s objectives were to subdue the falsehoods and promote only “positive” information on the progress of the war effort and activities of the U.S. government. Along with patriotic radio broadcasts and Voice of America, a government-funded news source that operated as radio broadcast during WWII, OWI’s grandiose plans included the “Rumor Project,” which was first proposed in January of 1942, before the establishment of OWI.

When Axis-inspired rumors became problematic, the Rumor Project was suggested as a way of informing and educating the American public on how to identify fact from fiction—real news from fake news, by today’s standards. The proposal for the project recommended that “Rumor Clinics” be instituted at colleges and universities across the United States, consisting of specialized groups of volunteer professors and students who researched well-known rumors and reported back to OWI.