Blue dye had existed in England, but it was often made from the flowering plant woad. Even when the more versatile indigo became accessible, there was some resistance to the imported blue, including from the woad cultivators. Historian Dauril Alden notes in The Journal of Economic History that the woad cultivators campaigned aggressively against indigo, declaring:
[it] was properly “food for the devil” and was also poisonous, as in fact it was (particularly to the woadmen). By the end of the sixteenth century, they had succeeded in persuading governments in the Germanies, France, and England to prohibit use of the so-called “devil’s dye.”
Still, they could not hold off the popularity of indigo for long, especially as dyers discovered its potential. “Different textiles required different treatment and even different dyes to achieve a given colour,” writes historian Susan Fairlie in The Economic History Review. Wool is the easiest to dye, while silk, cotton, and linen are each a bit harder and need varying amounts of dyes like woad. “The only fast attractive dye which worked equally on all four, with minor differences in preparation, was indigo.”
With that flexibility, indigo began to be used much more widely. By the eighteenth century it was a major import to England. Economic historian R. C. Nash writes in The Economic History Review:
Indigo, ‘the most famous of all dyes’, was the most widely used dyestuff in the eighteenth-century European textile industry. From the late sixteenth century Europe’s indigo supplies came from India and from the more volatile output of the Spanish American Empire. By c. 1620, Europe’s indigo imports amounted to least 500,000 lbs. per year.
Eventually, South Carolina emerged as a leading indigo producer, when the crop was introduced as part of the plantation system in the eighteenth century. “In combination with rice, indigo underpinned the threefold increase in the colony’s exports in the generation before the American Revolution and was also mainly responsible for the striking gains in slave-labour productivity made in the same period,” Nash states. Enslaved people were integral to the forced labor that allowed for the spread of indigo into the dye markets and onto clothing.
Navy blue, meanwhile, endures as a color of authority today, worn by everyone from police to military officers, centuries after its promotion as the uniform of imperial expansion.