Wilde was in America to lecture on art. But the main reason his managers had brought him across the Atlantic was to cross-promote a comic opera by W. S. Gilbert and Arthur Sullivan. Patience; or, Bunthorne’s Bride parodied London’s “aesthetes”—followers of an artistic craze for blue-and-white china, sunflowers, and peacock feathers. Wilde was a prominent aesthete, so Gilbert and Sullivan’s manager hit upon the idea of using Wilde to educate Americans about the fad. Wilde would create a demand for tickets for Patience, and audiences for Patience would rush to see the genuine article.
The scheme worked. Wilde became a phenomenon. His photographs and book of poems sold in stacks. A constant stream of stories about him flooded the press. Newspaper readers wanted to know more about the real Oscar Wilde, and to meet this desire editors sought interviews with the “Apostle of Aestheticism.”
In the early 1880s interviewing was a peculiarly American custom, and one for which Wilde was unprepared. He confided in the magazine proprietor (and his future sister-in-law) Mrs. Frank Leslie that he had “turned his back” on New York’s “horrible reporters”; she reminded him that it was their business to interview as it was his to lecture, and that he would be better off giving them something to print, else they would be liable to turn on him. Wilde was usually averse to good advice, but he took Leslie’s.
Aware that controversy made the best copy, he steered interviewers away from dull subjects (his favorite color, his definition of aestheticism) and instead slammed what he saw as the architectural travesties of America. The marble mansions of New York’s Fifth Avenue were “so depressing and monotonous”; Chicago’s gothic water-tower, “really too absurd.” He insisted that “a police force for the protection of art ought to be established to prevent the residents of Long Branch from painting their fences in such awful reds and greens.”
Wilde proved himself ahead of his time with another of his chosen talking points: environmental pollution. In the rapidly industrializing West, there were few restrictions on burning factory waste or dumping it into rivers. Wilde was appalled by the “filthy cloud” that hung over Cincinnati, and the Ottawa River, which was “choked with sawdust.” Again and again he asserted that “[i]t is quite impossible to have any art unless you have good air, good water, and clean cities.” Although his opinions would be uncontroversial today, journalists at the time found them laughable. An interviewer in Louisville pointed out that Western folk “have not the time to object to a few ounces of mud more or less to the gallon of water.”