In late February 1939, roughly 22,000 people gathered at New York City’s Madison Square Garden for a rally, which included a 50-member drum and bugle corps and a color guard of more than 60 flags.
The event, which had been proposed the year before and—after much hand-wringing and debate—had been given the green light by NYC mayor Fiorello LaGuardia, drew scores of protesters and at least one thousand police officers which promised to turn the Garden into an “a fortress impregnable to anti-Nazis.”
What type of gathering would draw this much scrutiny and opposition? A pro-Nazi rally organized by the German American Bund, which festooned MSG’s interior with both American flags, swastika-bearing banners, and a thirty-plus foot high painting of George Washington. Also included were signs that read “Wake Up American. Smash Jewish Communism” and “Stop Jewish Domination of Christian Americans.”
The 1930s were a boon period for American supporters of Adolf Hitler’s Third Reich. A depressed work force coupled with little chance of upward mobility and an economy not yet on the rebound led to a majority that was fearful of their place in the world, and Hitler’s rhetoric added fuel to an already lit population.
In 1933, deputy fuhrer Rudolf Hess ordered Heinz Spanknobel, a German immigrant, to form Friends of New Germany, a group based in NYC, with the goal of spreading National Socialism throughout the United States. Though Spanknobel was eventually forced to leave the country—he had failed to register as a foreign agent—and his organization collapsed, the German American Bund, or Amerika-Deutscher Volksbund, emerged in the vacuum and coalesced FONG and the other American-based groups that supported the Reich.
According to historian Warren Grover, the German American Bund was “the largest and best-financed Nazi group operating in America,” financing youth summer camps and family retreats in states like New Jersey, Wisconsin, and California (among others) and espousing concepts of pan-Germanism and a worldwide Jewish conspiracy.
By the time of the rally at Madison Square Garden, the German American Bund had as many as 25,000 members nationwide. At that time, holding an event at the Garden and filling the cavernous space gave any group an air of legitimacy, and that’s what the leaders of the German-American Bund sought. “The Pro-American Rally” was scheduled to take place on George Washington’s birthday—the group considered the president to be the “first fascist“—and though NYC mayor La Guardia considered shutting down the event, he agreed to let the Bund proceed, arguing:
Our government provides for free speech, and in this city that right will be respected. It would be a strange kind of free speech that permits free speech for those we agree with.
LaGuardia then departed the city on what was described as a “western trip“. His constituents, though, certainly did not agree with the mayor’s rationale:
