A decade later, Isaacson was casting around for the next genius to include in his rarefied canon, which had grown to include Leonardo da Vinci, too, and was being sold as a “genius biographies” box set. What was kindred among these men, according to Isaacson, was not necessarily high I.Q. but an original spirit. They thought differently than others did — hit targets, as Schopenhauer put it, that no one else could see. This quality often put them out of step with the prevailing attitudes of their time, but these men did not acquiesce to ideological pressure or subscribe to social mores. The Isaacson genius was an avatar of intellectual freedom, a kind of liberal humanist hero who flourished in the West’s innovative meccas: Renaissance Florence, revolutionary America, prewar Western Europe, Silicon Valley.
As Isaacson surveyed the landscape in search of a new genius, one name kept coming up: Elon Musk. He was, without a doubt, a man with grand vision — electric cars, space travel, telepathy. He was unyielding in this vision, too, sometimes belligerently so. In Isaacson’s telling, he arranged a call in 2021 with the help of some mutual friends, and the two spoke for an hour and a half. (Musk has also taken credit for the idea.) Musk, unsurprisingly, was enthusiastic about the prospect of being written about. Isaacson, in turn, demanded full access to his subject, and the freedom to make up his own mind. “You have no control,” he reportedly told Musk. Over the next two years, the biographer followed the Tesla boss around, spoke to his family, friends, and colleagues, and received Red Bull-fueled text messages from Musk late into the night. During this period, Musk’s already bizarre life devolved into pandemonium. He bought Twitter at a massive loss, intervened in the war in Ukraine, spawned offspring with otherworldly names, and challenged Mark Zuckerberg to a cage match. A Fox News segment compared the two men by height, weight, age, and I.Q.: Zuckerberg, 152; Musk, 155. A battle of the geniuses, and also one of the dumbest spectacles of all time.
Nevertheless, when Musk was published in September of last year, it was clear from the dust jacket alone that the book would situate Elon in the Isaacson lineage, painting him as the true heir to Jobs — a brilliant, if troubled, Silicon Valley genius. The cover features a head shot of Musk staring directly into the camera, fingers on his chin — like Jobs, in a thinking position — and the epigraph consists of two quotes, the first from Musk: “To anyone I’ve offended, I just want to say, I reinvented electric cars and I’m sending people to Mars in a rocket ship. Did you think I was also going to be a chill, normal dude?” Directly below it is one attributed to Jobs: “The people who are crazy enough to think they can change the world are the ones who do.”