Less than three weeks before the 2016 presidential election, Donald Trump declared himself “the least racist person you have ever met.”

Even before he won, the United States was consumed by a debate over the nature of his appeal. Was racism the driving force behind Trump’s candidacy?

If so, how could Americans, the vast majority of whom say they oppose racism, back a racist candidate?

During the final few weeks of the campaign, I asked dozens of Trump supporters about their candidate’s remarks regarding Muslims and people of color. I wanted to understand how these average Republicans—those who would never read the neo-Nazi website The Daily Stormer or go to a Klan rally at a Confederate statue—had nevertheless embraced someone who demonized religious and ethnic minorities. What I found was that Trump embodied his supporters’ most profound beliefs—combining an insistence that discriminatory policies were necessary with vehement denials that his policies would discriminate and absolute outrage that the question would even be asked.

It was not just Trump’s supporters who were in denial about what they were voting for, but Americans across the political spectrum, who, as had been the case with those who had backed Duke, searched desperately for any alternative explanation—outsourcing, anti-Washington anger, economic anxiety—to the one staring them in the face. The frequent postelection media expeditions to Trump country to see whether the fever has broken, or whether Trump’s most ardent supporters have changed their minds, are a direct outgrowth of this mistake. These supporters will not change their minds, because this is what they always wanted: a president who embodies the rage they feel toward those they hate and fear, while reassuring them that that rage is nothing to be ashamed of.

Less than three weeks before the 2016 presidential election, Donald Trump declared himself “the least racist person you have ever met.”

Even before he won, the United States was consumed by a debate over the nature of his appeal. Was racism the driving force behind Trump’s candidacy?

If so, how could Americans, the vast majority of whom say they oppose racism, back a racist candidate?

During the final few weeks of the campaign, I asked dozens of Trump supporters about their candidate’s remarks regarding Muslims and people of color. I wanted to understand how these average Republicans—those who would never read the neo-Nazi website The Daily Stormer or go to a Klan rally at a Confederate statue—had nevertheless embraced someone who demonized religious and ethnic minorities. What I found was that Trump embodied his supporters’ most profound beliefs—combining an insistence that discriminatory policies were necessary with vehement denials that his policies would discriminate and absolute outrage that the question would even be asked.

It was not just Trump’s supporters who were in denial about what they were voting for, but Americans across the political spectrum, who, as had been the case with those who had backed Duke, searched desperately for any alternative explanation—outsourcing, anti-Washington anger, economic anxiety—to the one staring them in the face. The frequent postelection media expeditions to Trump country to see whether the fever has broken, or whether Trump’s most ardent supporters have changed their minds, are a direct outgrowth of this mistake. These supporters will not change their minds, because this is what they always wanted: a president who embodies the rage they feel toward those they hate and fear, while reassuring them that that rage is nothing to be ashamed of.

Less than three weeks before the 2016 presidential election, Donald Trump declared himself “the least racist person you have ever met.”

Even before he won, the United States was consumed by a debate over the nature of his appeal. Was racism the driving force behind Trump’s candidacy?

If so, how could Americans, the vast majority of whom say they oppose racism, back a racist candidate?

During the final few weeks of the campaign, I asked dozens of Trump supporters about their candidate’s remarks regarding Muslims and people of color. I wanted to understand how these average Republicans—those who would never read the neo-Nazi website The Daily Stormer or go to a Klan rally at a Confederate statue—had nevertheless embraced someone who demonized religious and ethnic minorities. What I found was that Trump embodied his supporters’ most profound beliefs—combining an insistence that discriminatory policies were necessary with vehement denials that his policies would discriminate and absolute outrage that the question would even be asked.

It was not just Trump’s supporters who were in denial about what they were voting for, but Americans across the political spectrum, who, as had been the case with those who had backed Duke, searched desperately for any alternative explanation—outsourcing, anti-Washington anger, economic anxiety—to the one staring them in the face. The frequent postelection media expeditions to Trump country to see whether the fever has broken, or whether Trump’s most ardent supporters have changed their minds, are a direct outgrowth of this mistake. These supporters will not change their minds, because this is what they always wanted: a president who embodies the rage they feel toward those they hate and fear, while reassuring them that that rage is nothing to be ashamed of.

Less than three weeks before the 2016 presidential election, Donald Trump declared himself “the least racist person you have ever met.”

Even before he won, the United States was consumed by a debate over the nature of his appeal. Was racism the driving force behind Trump’s candidacy?

If so, how could Americans, the vast majority of whom say they oppose racism, back a racist candidate?

During the final few weeks of the campaign, I asked dozens of Trump supporters about their candidate’s remarks regarding Muslims and people of color. I wanted to understand how these average Republicans—those who would never read the neo-Nazi website The Daily Stormer or go to a Klan rally at a Confederate statue—had nevertheless embraced someone who demonized religious and ethnic minorities. What I found was that Trump embodied his supporters’ most profound beliefs—combining an insistence that discriminatory policies were necessary with vehement denials that his policies would discriminate and absolute outrage that the question would even be asked.

It was not just Trump’s supporters who were in denial about what they were voting for, but Americans across the political spectrum, who, as had been the case with those who had backed Duke, searched desperately for any alternative explanation—outsourcing, anti-Washington anger, economic anxiety—to the one staring them in the face. The frequent postelection media expeditions to Trump country to see whether the fever has broken, or whether Trump’s most ardent supporters have changed their minds, are a direct outgrowth of this mistake. These supporters will not change their minds, because this is what they always wanted: a president who embodies the rage they feel toward those they hate and fear, while reassuring them that that rage is nothing to be ashamed of.

Less than three weeks before the 2016 presidential election, Donald Trump declared himself “the least racist person you have ever met.”

Even before he won, the United States was consumed by a debate over the nature of his appeal. Was racism the driving force behind Trump’s candidacy?

If so, how could Americans, the vast majority of whom say they oppose racism, back a racist candidate?

During the final few weeks of the campaign, I asked dozens of Trump supporters about their candidate’s remarks regarding Muslims and people of color. I wanted to understand how these average Republicans—those who would never read the neo-Nazi website The Daily Stormer or go to a Klan rally at a Confederate statue—had nevertheless embraced someone who demonized religious and ethnic minorities. What I found was that Trump embodied his supporters’ most profound beliefs—combining an insistence that discriminatory policies were necessary with vehement denials that his policies would discriminate and absolute outrage that the question would even be asked.

It was not just Trump’s supporters who were in denial about what they were voting for, but Americans across the political spectrum, who, as had been the case with those who had backed Duke, searched desperately for any alternative explanation—outsourcing, anti-Washington anger, economic anxiety—to the one staring them in the face. The frequent postelection media expeditions to Trump country to see whether the fever has broken, or whether Trump’s most ardent supporters have changed their minds, are a direct outgrowth of this mistake. These supporters will not change their minds, because this is what they always wanted: a president who embodies the rage they feel toward those they hate and fear, while reassuring them that that rage is nothing to be ashamed of.