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Nicolas P. Maffei

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Magazine advertisement for United States Steel, highlighting a kitchen countertop, lawn furniture and playground equipment, and a suspension bridge.

Making Steel All Shiny and New

When it seemed that steel had lost its gleam with American consumers, the industry turned to marketing to make it shine again.

by Matthew Wills, Nicolas P. Maffei via JSTOR Daily on January 10, 2022

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